Latest advice from Grail Noble (Women’s Post)
Events can be expensive, risky, stressful, and measuring ROI against them can be quite tricky. So, why do them at all? If there is no vision, no clear goal, and no pre-stated desired outcome, then it really isn’t worth wasting your money.
But, if you are smart about what you want to get out of hosting a business event – and have clearly defined, measurable goals – events can actually be the best money you will spend. It’s all about setting the objectives, matching them to the vision, and then creating a depth of impression.