As of March 30th this year, every Facebook user will have the Timeline layout. As a business, are you prepared for this change? Find out how to maximize Timeline for business purposes! Read this great article below (including a video tutorial) on how to make Facebook’s new layout your business’ best friend. Thanks for Mashable for this gem.
Start Preparing Your Timeline Image
One of the most exciting features of timeline is the large image featured at the top of the page. Facebook has given a lot of real estate to that image, and businesses should use it as an opportunity to feature something powerful and captivating. Businesses can leverage the image by changing it out frequently, featuring a weekly special or a reason for people to like your page. The possibilities are endless, so start thinking of what you want people to see when they visit your Page.
Go Through Your Company’s History
With Timeline, businesses owners will be able to reference company events that preceded Facebook itself. Go through your company’s history and mark milestones, such as the date you were founded, your first customers, when you moved to a new location, when you added new services, or increased staff. Fans love to see businesses add a personal touch on a Facebook page, and everyone loves a good startup story. Take this opportunity to tell your business’ story, add personality, let people know how it all began and talk about how you got to where you are today.
Do Some Spring Cleaning
Now is a good time to moderate your Facebook page and evaluate the people you have involved. Look at your admins — are they all necessary? Update your information, add videos and photos and make sure your location data is up to date. One of the features of timeline is a map, so you’ll want to make sure that people can find you.