Opposites Attract in ‘Unexpected Products’


As brand builders, the new series of photos by Ilya Kalimulin, ‘Unexpected Products’ is making our heads spin.

We spend all day thinking of ways to build and reinforce brands and their identities – their sense of self and the qualities that make them who they are. Unexpected Products upends everything we associate with some of the most iconic brands and puts them in an environment completely contradictory to our existing perceptions.
Check it out here.

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